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Noel, J: Barrel-Aged Stout and Selling Out


en Paperback – iun 2018
In 2011 Goose Island, a family-owned Chicago brewpub, was sold to Anheuser-Busch InBev, the biggest beer company in the world. The sale forced the craft beer industry to reckon with its growing mainstream appeal and a popularity few envisioned. Anheuser-Busch InBev went on to buy nine more American craft breweries, each sale sparking questions anew. With Goose Island as its flagship brand, Anheuser-Busch InBev stood poised to the become the largest producer of craft beer in the United States, leaving the industry's original innovators to grapple with the transition from scrappy underdog to mainstream, co-opted sensation.
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Specificații

ISBN-13: 9781613737217
ISBN-10: 1613737211
Pagini: 408
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.54 kg
Editura: Chicago Review Press

Notă biografică

Josh Noel writes about beer and travel for the Chicago Tribune; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.