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Alien Thinking: How to Bring Your Breakthrough Ideas to Life

Autor Cyril Bouquet, Jean-Louis Barsoux, Michael Wade
en Limba Engleză Paperback – 18 mar 2021
How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us;Attention,Levitation,Imagination,Experimentation andNavigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it'Rolf Dobelli, author of the million-copy bestsellerThe Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better'Jake Knaap,New York Times-bestselling author ofSprint
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Paperback (1) 8933 lei  3-5 săpt. +1419 lei  7-13 zile
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  PublicAffairs – 16 mar 2021 18936 lei  3-5 săpt. +2068 lei  7-13 zile

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Specificații

ISBN-13: 9780241481981
ISBN-10: 0241481988
Pagini: 304
Dimensiuni: 153 x 234 x 22 mm
Greutate: 0.37 kg
Editura: Penguin Books
Colecția Penguin Business
Locul publicării:London, United Kingdom

Notă biografică