Cantitate/Preț
Produs

Advertising: What Everyone Needs to Know®: What Everyone Needs To Know®

Autor Mara Einstein
en Limba Engleză Paperback – 28 sep 2017
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 6551 lei  6-8 săpt.
  Oxford University Press – 28 sep 2017 6551 lei  6-8 săpt.
Hardback (1) 30340 lei  6-8 săpt.
  Oxford University Press – 28 sep 2017 30340 lei  6-8 săpt.

Din seria What Everyone Needs To Know®

Preț: 6551 lei

Puncte Express: 98

Preț estimativ în valută:
1255 1360$ 1076£

Carte tipărită la comandă

Livrare economică 10-24 mai

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780190625894
ISBN-10: 0190625899
Pagini: 256
Dimensiuni: 139 x 209 x 17 mm
Greutate: 0.27 kg
Editura: Oxford University Press
Colecția OUP USA
Seria What Everyone Needs To Know®

Locul publicării:New York, United States

Notă biografică

Mara Einstein is Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.