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28 Business Thinkers Who Changed the World – The Management Gurus and Mavericks Who Changed the Way We Think about Business

Autor Rhymer Rigby
en Limba Engleză Paperback – 3 mai 2011

28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today.  Some are great intellectuals while others are "gut instinct" types.  Some want to change the world while others want money and power.

With energy and wit, Rhymer Rigby takes readers through the top business brains of our time to show the human behind the headlines, highlighting world industry leaders such as Steve Jobs, Warren Buffet, Sam Walton, Jeff Bezos and Bill Gates. With discussions on the influential people behind successful companies such as McDonalds, Sony, Southwest Airlines and Starbucks, he describes the oversized impact of their businesses on the world today. 

This book offers profiles on the great minds of the modern capitalist world. From Oprah to Mark Zuckerberg, Rhymer Rigby describes how they made it, the risks they took and the legacy they leave behind.
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Specificații

ISBN-13: 9780749462390
ISBN-10: 0749462396
Pagini: 232
Dimensiuni: 140 x 216 x 16 mm
Greutate: 0.27 kg
Editura: Kogan Page

Recenzii


“Rhymer Rigby provides a delightful antidote to the empty hyperbole already filling the airwaves. Overall…28 Business Thinkers Who Changed the World is a well executed introduction to the men and women who have left an indelible mark on society of late.” – Joseph Thompson, ForeWord Book Reviews 

"...provides compelling reading on the key world players who fostered business innovations. A very likely writing style lends to biographies and business insights that even non-business readers will appreciate...Business and general collections will find this a top pick!" - Midwest Book Review 

"From the entrepreneurship of cosmetic giant Mary Kay Ash to the phenomenal success of Facebook's Mark Zuckerberg, Rigby offers an insightful, balanced account of the impact that these leaders have had on today's global businesses. The author's excellent writing style is enhanced with a touch of humor and a genuine sensitivity to the legacy of his subjects… Summing Up: Recommended. All levels of undergraduate students, practitioners, general readers." - CHOICE Magazine

From Amazon reviewers:
"… a page-turner. Rhymer Rigby did a great job writing about the most innovative, influential and game-changing individuals who affected how we do things…you don't have to be a business mind to enjoy this reading." -Krzysztof Cyganik

Notă biografică


Rhymer Rigby
is an independent journalist.  He writes a weekly slot for The Financial Times and has written for dozens of publications, including The Sunday Telegraph, The Independent, GQ and Arena. He was previously the features editor for Business 2.0 and currently writes for Management Today and Human Resources.

Descriere

From Warren Buffet to Bill Gates, "28 Business Thinkers Who Changed the World" is a guide to the people who have shaped the way we do business today. With energy and wit, Rigby takes readers through the top business brains of our time to show the human behind the headlines.

Cuprins

Chapter - 00: Introduction; Chapter - 01: Steve Jobs; Chapter - 02: Richard Branson; Chapter - 03: Warren Buffett; Chapter - 04: Jeff Bezos; Chapter - 05: The Google Duo (Sergey Brin and Larry Page); Chapter - 06: Sir Tim Berners-Lee; Chapter - 07: Anita Roddick; Chapter - 08: Ray Kroc; Chapter - 09: Rupert Murdoch; Chapter - 10: Peter Drucker; Chapter - 11: Ingvar Kamprad; Chapter - 12: Oprah; Chapter - 13: Sam Walton; Chapter - 14: Mary Kay Ash; Chapter - 15: Bill Gates; Chapter - 16: David Ogilvy; Chapter - 17: Meg Whitman; Chapter - 18: Mark Zuckerberg; Chapter - 19: Howard Schultz; Chapter - 20: Jack Welch; Chapter - 21: Michael Dell; Chapter - 22: Tom Peters!; Chapter - 23: Ricardo Semler; Chapter - 24: Herb Kelleher; Chapter - 25: Andy Grove; Chapter - 26: Roman Abramovich; Chapter - 27: George Soros; Chapter - 28: Akio Morita